About IKIGAI AUTHENTIC

Profile

Global Diversity & Inclusion Consultancy Firm

Founded in December. 2018

Based in London, SW3

Yuta Hasumi

Managing Director, Ikigai Authentic Ltd

Yuta Hasumi leads the worldwide Diversity & Inclusion business strategy and implementation for over 12 years. Yuta advises organisations and drives leadership accountability through goals and metrics to achieve a diverse & inclusive workforce, workplace, and marketplace for business growth around the globe.

Yuta obtained a MBA with honors in Human Resources Management at Waseda Business School, and holds a BA Degree in International Law at Waseda University.

Other responsibilities

・Director of GEWEL, Japan

・Certified Coach, COF, Rosinski & Company

・Chair of D&I Advisory Board, Medito Foundation, Netherlands & UK

・Member of U.S.-Japan Council, US & Japan

What’s behind the Ikigai Authentic name

　The word ikigai in the name comes from a time-honored concept in Japan of finding quite literally “something to live for”—the thing that motivates you to keep going. Authentic comes from one of the most aspects about ikigai, which is that it is something that is all your own and totally unique to you.
　We believe that promoting diversity and inclusion means creating organizations and workplaces where every individual can thrive as their authentic self.
　Our mission is to create more workplaces that give people a sense of purpose that motivates them, allowing individuals to find their own balance between what they love, what they’re good at, what their world needs, and what they can be paid for, and then find value through that and leverage it to gain an advantage over the competition.

Vision

Creating workplaces worth working at and a society worth living in—a society that offers ikigai

Mission

  • Make the most of diversity and inclusion in business and management
  • Help create more organizations where diverse individuals can thrive with a sense of purpose in their work
  • Make sure that an awareness of the importance of diversity and inclusion is shared across countries and industries as an evangelist
  • Help every individual involved find their own ikigai
  • Serve as a bridge between Japan and the rest of the world

Values

  • Authenticity　You are fully yourself to thrive
  • Integrity　You are honest, and then respected
  • Cultural-awareness　You are sensitive to balance similarities and differences in culture
  • Business-acumen　You deliver business results with practical solutions
  • Walk-the-talk　You evangelize matters, and cascade them down to actions